The 26-Step Data Integrity Pipeline
At Scrutiny Global, we believe that research is only as good as the raw data behind it. To protect your strategic decisions, we pass every single panelist interaction through a 26-step security and validation pipeline, divided into three stages:
01. Recruitment & Onboarding Verification
Before a panelist joins our active database, they must pass seven levels of registration checks:
- **Double/Triple Opt-In validation**: email, SMS, and telephone code checks.
- **Professional credential audits**: cross-referencing licensing registries (NPI, GMC).
- **Device fingerprinting**: matching device hardware characteristics to prevent duplicate accounts.
- **Corporate email domain checks**: blocking disposable or public domains for B2B panels.
- **LinkedIn profile alignment**: matching professional history parameters.
- **Geographic location mapping**: comparing connection parameters with profile inputs.
02. Real-Time Survey Router Audits
When a survey is launched, our active router checks each respondent using nine active security checks:
- **Proxy & VPN detection**: dropping anonymous IPs and server connections instantly.
- **Digital honeypot forms**: trapping automatic script bots.
- **Demographic consistency checks**: comparing screener inputs with stored profile data.
- **Frequency cap checks**: preventing panelists from taking consecutive surveys to avoid professional bias.
- **Logical gate testing**: confirming basic logic understanding before survey questions render.
03. In-Survey Quality & Cleaning Controls
During the survey, our scripting engines run ten active data quality audits:
- **Speed-checker gates**: flagging and dropping respondents who speed through questions (under LOI standards).
- **Redundant check questions**: flagging inconsistent answers within the questionnaire.
- **Attention filter traps**: testing if questions are read fully before answering.
- **Straightlining detection**: catching and flagging pattern answering (e.g. all 1s).
- **Text length validation**: checking freeform text input quality against minimum character rules.
