At Scrutiny Global, we go beyond being mere data suppliers – we are your dedicated partners, transforming accurate and relevant information into actionable truths that drive your success.

Who We Are

Scrutiny Global: Your Partner in Market Research

Scrutiny Global is a market research firm that provides businesses with the insights they need to make informed decisions. We offer a wide range of services, including quantitative and qualitative research, online surveys, public opinion polling, data collection, and media research.

Our team of experienced researchers is committed to providing our clients with accurate, reliable, and actionable data. We understand that the success of your business depends on your ability to make sound decisions based on the latest market intelligence. That's why we work with you every step of the way to ensure that your research project is a success.

Why Scrutiny Global....

We recognize the importance of expediency and thus, operate with swiftness and efficacy to ensure the punctual delivery of your outcomes, as delineated by the following aspects.

Diversity in Departments

Our prowess is multi-faceted. We excel in Quantitative and Qualitative research, conduct Online Surveys, gauge Public Opinion, curate meticulous Data Collections, dissect Media intricacies, and unravel profound Covid-19 Insights. This versatility tailors our platform for clients in pursuit of diverse viewpoints or specific market niches.

Global Reach

Seizing opportunities on a global scale, we empower our clients to connect with respondents spanning the farthest reaches. We specialize in procuring top-tier responses from the most elusive participants – be it IT professionals, HR experts, Finance wizards, Sales mavens, or even esteemed C-Level executives and department heads.

Multiple Target Platforms

Scrutiny Global seamlessly navigates both Business-to-Business (B2B) and Business-to-Consumer (B2C) terrains. Our versatility ensures that clients effortlessly tap into their desired demographic, whether it's childcare professionals, caregivers, skilled tradespeople like plumbers and electricians, or any other target group.

Happy Clients


Hours Of Support

Hard Workers


We offers the powerful survey features for any research need

Survey Panel Recruitment

Survey Creation

Data Collection and Management

Survey Analytics and Reporting

Multi-Language & Country Support

Multi-Device Compatibility

Multi-Device Compatibility

Survey Security and Compliance

Survey Integrations & Personalization:

Survey Scoring and Grading

Quality You Can Trust

At Scrutiny Global, excellence is not just a goal; it's our commitment. Through our top-tier services, we provide you with a lens into various industries, equipping you with the knowledge needed to make informed and impactful decisions.

Multiple Target Platforms

Scrutiny Global seamlessly navigates both Business-to-Business (B2B) and Business-to-Consumer (B2C) terrains. Our versatility ensures that clients effortlessly tap into their desired demographic, whether it's childcare professionals, caregivers, skilled tradespeople like plumbers and electricians, or any other target group..

Unlocking the Power of Insights: Join Scrutiny Global

Scrutiny Global stands as your catalyst for informed decisions, your conduit to dynamic insights, and your navigator through the evolving landscape of business challenges. Our commitment to professionalism, precision, and rapidity sets us apart. Embrace a partnership that transcends data and delves into actionable truths – join Scrutiny Global today.

Scrutiny Global offers a wide range of market research services to businesses of all sizes, in a variety of industries. Our top services include:


At the intersection of healthcare, medical, and dental domains, we provide a vital service. Our platform acquires pivotal therapeutic insights and evidentiary support, enabling you to shape crucial medical and clinical business decisions. By harnessing these insights, you can not only improve patient well-being outcomes but also drive advancements within your respective field.


At Scrutiny Global, we sculpt decisions in the realms of media, advertising, and marketing with insight. We enhance the efficacy of your creative endeavors, optimizing your interactions across owned, paid, and earned media channels at every juncture. Our expertise amplifies the impact of your communication strategies, fostering enhanced engagement and conversion rates.


Acknowledging insights shared by various IT Decision Makers (ITDMs), we immerse ourselves in the intricacies of the software and technology realm. Our deep understanding of industry dynamics empowers us to deliver nuanced perspectives, ensuring you're equipped to make strategic decisions in a rapidly evolving landscape.

Financial Services/Insurance

In a world where customer expectations undergo rapid transformation, and the banking sector remains fiercely competitive, we step in as your guides. Our expertise offers you an unparalleled view into these challenges, drawing from the insights of financial experts. With our support, you can navigate this terrain with clarity, ensuring your offerings align with customer demands.


Crafting an efficient and impactful retail strategy requires an in-depth understanding of consumer behavior. Our approach goes beyond the surface. We delve deep into customer insights, enabling you to leverage emerging retail channels effectively. Through our partnership, you'll be primed to create strategies that resonate with customers and capitalize on evolving market trends.

Why choose Us...

Fair Pricing:

Our transparent pricing ensures you receive exceptional value without compromising quality.

Expert Insights:

Backed by industry experts, we provide insightful perspectives that drive informed decisions.

Tailored Solutions:

Our services are customized to your needs, offering targeted solutions for optimal results.


We use the latest tools and techniques to ensure that our data is accurate and reliable.

Comprehensive Support:

From survey design to data analysis, our end-to-end solutions offer comprehensive support for your research journey.


We are committed to providing you with the highest quality of service.


Our Comprehensive Services: Unlocking Insights with Precision

Survey Sampling: Quantitative Research

1. Web Interviewing (CAWI): Engage respondents through accessible and user-friendly web surveys. Our CAWI method ensures efficient data collection without compromising participant convenience.

2. Phone Interviewing (CATI): Harness CATI for profound phone interviews. Our skilled interviewers navigate conversations adeptly, ensuring accurate responses.

3. Face To Face Interviewing (CAPI): Forge personal connections through face-to-face interviews. Particularly effective for complex topics, CAPI builds rapport for comprehensive insights.

4. Complex (Mixed) Mode Interviewing: Recognizing respondent preferences, our complex mode approach combines web, phone, and face-to-face methods for comprehensive data collection.

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Survey Sampling: Qualitative Research

1. Focus Groups: Dive into group dynamics through focus group discussions. Our facilitators create an open environment for meaningful insights.

2. In-depth Interviews: Explore individual perspectives with deep-dive interviews. Skilled interviewers unveil nuanced insights for holistic audience understanding.

3. Consumer Immersion/Ethnography: Immerse in customer worlds with ethnographic research. Observe behavior in natural settings for authentic insights.

4. In-home Usage Tests (IHUTs): Test products in real-life settings. IHUTs offer hands-on feedback on usability and user experience.

5. Diary Journal Studies: Capture real-time experiences with diary journals. Track evolving attitudes and behaviors over time.

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Charting and Visualization: Transforming Data into Impactful Narratives

1. Interactive Visualizations: Transform complex data into interactive visuals for insightful exploration.

2. Meaningful Storytelling: Unearth narratives within data, crafting compelling stories for data-driven decisions.

3. Real-time Dashboards: Agile decision-making thrives on real-time insights. Our dashboards offer dynamic, timely snapshots of key metrics.

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Survey Designing & Survey Programming

Our survey design uses platforms like Confirmit and Decipher to create engaging surveys. Expertly structured surveys yield actionable insights. Survey programming ensures seamless data collection across platforms and devices.

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Data Processing: Meticulous Refinement

Our skilled team transforms raw data into analysis-ready formats. Utilizing SPSS, SAS, and Python, we refine data, conduct advanced statistical analysis, and formulate actionable insights.

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At Scrutiny Global

our services aren't just offerings – they're pathways to knowledge, empowerment, and actionable insights. Join us on this journey of exploration, understanding, and growth

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Frequently Asked Questions

Our panel team is dedicated to working for our clients, providing them with samples for various geographical locations for B2C, B2B and Healthcare. We have supported many clients as a sample vendor where we have provided them with the best quality and reasonable price as per unique specifications.

We combine our extensive experience in the field of online market research with advanced technologies conduct online field surveys for a large number of market research bureaus and agencies.

We will continue to invest in evolving and further developing our online panels. We differ from other panels because we would rather invest in having large panels in fewer countries than in having many tiny panels in several countries.

Every respondent get a direct email invitation for a study. If the respondent does not qualify for the intended survey (screened-out, quota full), the platform will attempt to match the respondent to another open study by matching the stored profile of the respondent. If there is a match, there are no qualifying questions asked. If there is a partial match, the panelist will be asked the remaining qualifying questions. The respondent can opt-out at any time during this process. Survey allocation is randomized although the match rate between respondent and open studiesis considered.

Our initial sample selection is inclusive, based on profiling specifications as confirmed by the client. We then exclude respondents based on frequency of participation, total number of surveys completed in a time period, etc.

The controlling factor is the actual panel manager, who both selects and excludes potential respondents based on client requirements and his or her professional judgment on what is required to meet the client’s needs.

It is important for a respondent to be duly incentivized for taking out time to share his/her opinion. We incentivize each respondent who participates in our survey and completes it. The number of points awarded is driven by the length of interview (LOI). On reaching a redemption level set by us, panelists can redeem their rewards in cash sent to their bank accounts(e.g. via PayPal)

The number of rewards points awarded depends on the type and complexity of the survey. The exact number of reward points may vary depending on the survey and is clearly stated at the beginning of each survey.

Yes, we do. Respondents are asked a few questions on their survey participation experience in terms of survey length, logic, language and are also able to give feedback in an open text box. We then compile all this information on our system and analyse it in aggregate as well as individual cases.

We saves detailed panelist participation data which includes: panelist join date, last participation date, transaction history on all surveys, redemptions,reward points transactions, etc

We have the capability of bringing this information in an individual level to our client, if required. The information is deleted once the panelist terminates his or her account.

Contact Us

Open Hours

Sunday - Saturday
9:00AM - 05:00PM

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